I was a bit late, because of my flight. So, with the croatian driver I managed to leave my luggage in the hotel and get into the Berlin Messe. Registration was rather quick, and I got into the real Expo.
My first impression about expo was: disorganized. That's true. Certain things are in different/remote places, you need to walk in the dead-cold winds between the buildings, etc. The worse thing was that they were not prepared for the amount of people coming, and my lunch was a virtual one. I ended up buying a sandwich and a coffee in the cafeteria.
Now to the speeches. Monday is a day of long 3 hour workshops. The morning one was the
Stowe Boyd's show about building social apps.
He showed with a good amount of humour the characteristics of good social apps, and pointed out the mistakes of the bad ones (yes,
Basecamp was on the shit list). One exercise I found particularly useful was the mini-workshop in groups, where we had to break down
Dopplr social app into pieces, and assess what are the missing elements in the puzzle to make it a successful Web 2.0 app. The outcome coming from different groups was quite interesting - on its own could contribute this this company 5-year business plan - 'coz there were there feature propositions, and potential business models explained :)
Second talk (I'm just listening to it now) is Kathy Sierra talking about
Creating Passionate Users. One of the most compelling speeches I've ever heard. And it's totally not technology-oriented. It talks about how to engage users and create passion. You can use it to write an entertaining programming book, you can use it to create a product your users will love. You can use it to create a Web 2.0 app, that will engage its user community so that they always work in 'the flow' and move them to the next level of socializing with their network. One book I remembered - to be added to my reading list:
A Mind of its Own: How Your Brain Distorts and Deceives ...and the
double life of a head-first girl example was just great...
And the keynote. Tim O'Reilly is certainly a great thinker and innovator in this area. He brought a lot of provocative thoughts in addition to commodity knowledge we've already had about Web 2.0.
Although I'm not a fan of his presentation style. He is too much aggressive, and screams too much. Btw. he mentioned
one very interesting book that came recently out of O'Reilly.
Btw. I got to know O'Reilly will be publishing all the presentations from the expo on the
slideshare. Check it now!